Who is Taking Your Business Online and What Makes Them Different?

Taking Your Business Online helps awakened entrepreneurs future-proof their businesses against collapse by building on decentralized tech. Unlike competitors focused on centralized models, we empower clients to own their data, assets, and communities. This decentralized approach makes businesses anti-fragile, transparent, and aligned with emerging social values. We guide each client to build an ethical, sustainable brand that provides true value even in uncertain times."

In summary, the key differentiation is the focus on decentralization for anti-fragility and transparency, which deeply aligns with the values of our ideal customer - the 'awakened' entrepreneur seeking meaning and contribution beyond profit. This differentiation stems from our unique perspective on the future and commitment to equipping businesses to thrive through inevitable shifts ahead.

Introducing Heather Masters, founder and Awakened Entrepreneur

Heather Masters is the founder of Taking Your Business Online and was born and raised in the North of England. She’d love to say it was warm and sunny but ‘atmospheric weather’ seems more fitting. After a lifetime of being a bit of a nomad, she now resides in the beautiful Northumberland National Park and runs her business from her home.  For the last 25+ years, Heather has leveraged her variety of expertise to help small businesses and Entrepreneurs with strategy, technical writing and support, project management, systems and processes and Online/Digital marketing, to grow and evolve their businesses. 

She offers practical and empowering training, coaching, facilitation and mentoring as well as a private community, podcast and courses, including the Online Success Academy.

Heather is reshaping Taking Your Business Online and focusing in on helping Awakened Entrepreneurs to navigate the global chaos, and the challenges specific to small and solo businesses around the world. She is working on a new signature program for Awakened Entrepreneurs to help them grow into the 'parallel economy'. 

You can join the private (Kajabi) community by clicking the button  below.

From Heather...

"I consider myself an Awakened Entrepreneur. I have the gift (or curse) of seeing the bigger picture, along with the ability to make connections where others may not see them.

This served me well working as a consultant and consultancy manager for software companies and for Financial Services organisations (including banks) over 20 + years.

Seeing the big picture over the last three years has allowed me to take action to change my circumstances and prepare for the unknown. 

I know I am here for a reason and that I have a specific purpose to fulfil during these unprecedented times. After much resistance - this is me showing up to serve and assist Entrepreneurs to build freedom based,  sustainable, decentralized businesses that empower them financially and spiritually to thrive, even in the face of societal collapse. ."